If you have an email account, chances are you have received marketing messages at one point or another. Email marketing provides a convenient, affordable way to stay in touch with customers which is why so many businesses use it. If you want to try using email marketing to promote your own products or services or to build relationships with your customers, the following tips can help.
It may take quite a few emails before your customers take action. In fact, it is a rare occasion when someone acts on the first email that they receive. Usually, it takes several times of seeing your brand or products before people decide to try to learn more or to make a purchase. Don’t bombard your customers with daily messages. However, you should be consistent with your email schedule and contact them frequently enough that they take notice.
Let your subscribers know upfront what they can expect in terms of the number and type of messages that they will receive. The easiest way to accomplish this is by sending out an introductory message right after people subscribe to your list. In this message, you can tell them approximately how often you email and the type of content that they will receive.
Be sure to include a well-defined call to action in each message that you send. Don’t be afraid to tell customers to click through to a particular product page or to take some other action. Try to make it as clear as possible as to what type of action they should take.
Only send emails to people that have opted into your mailing list. It may be tempting to buy or rent a list of emails. Unfortunately, there is no way to know for sure that the people on the list have agreed to receive marketing messages. Sending out messages to these email addresses could wind up getting your messages reported as spam.
Always do your best to respond to customer emails quickly. A good rule of thumb is to not wait any longer than 24 hours after you receive the message to respond. Otherwise, the customer may think you are ignoring them. Even worse, they may tell their friends that you offer poor customer service.
Include a link that people can use to unsubscribe from your mailing list in every single binary trading software message that you send out. This will help keep your messages from getting reported as spam. If people do unsubscribe from your list, be sure to respect their wishes and remove their email address as quickly as possible. More »